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Posts Tagged ‘business’

Free Apps For The Sacramento Business Professional

May 17th, 2010
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The opportunity for the business professional to increase productivity and revenue through the onslaught of  new computer applications can be daunting.  Below is part-1 of a series of listings of free apps for the business professional to use quickly with time-tested results.

Evernote

Similar to Microsoft’s One Note, Evernote is software application that allows users to capture information of various types, including text notes, mobile phone snapshots, printed and handwritten text within images, web clips, and digital ink. All data added to Evernote are run through a series of recognizers that make any text within the various note formats searchable.  Watch Video Here.

Demandbase

Demandbase is a leading provider of B2B customer acquisition solutions that enable sales and marketing professionals to better identify, reach, and convert new business. Delivered on demand through software as a service, Demandbase solutions combine the ability to identify Web site visitors from target businesses with an integrated database of high-quality, validated business contacts and a new breed of B2B Web analytics to improve marketing and sales performance. In use at more than 1,000 companies, Demandbase helps generate more sales opportunities and drive new business. Watch this quick demo.

Xobni

Outlook Add-on that helps organize and see your emails like no other app.  Even Bill Gates loves this app.
Watch the demo of Xobni here.

Windows Live Sync

A free-to-use application by Microsoft that is designed to allow files and folders between two or more computers be in sync with each other on Windows (XP and later) and Mac OS X based computers.

Delicious Bookmarking

Wish you had your bookmarks on whatever computer you were on?  Enter Delicious.  this online bookmarking service allows you to share your bookmarks or keep them to yourself.  No more writing down web addresses.

Logmein

Remote access and desktop control over any or all your PC’s

iDrive

2 gigs of free back up on multiple computers.  Back up your important files from work, and retrieve them anywhere.

TweetDeck

Still confused about Twitter.  No worry, TweetDeck places Twitter on a user-friendly app that lets you see the big picture of what is happening with all those tweets.

Ken Konecki Uncategorized , ,

17 Cheap or Free Marketing Ideas

May 17th, 2010
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Times are tough!

Good thing God created marketing. Check out this article from PC Magizine by Kathy Yakal on how to market for free or really,really cheap…and get great results.

Too good to sound true? Read 17 Cheap or Free Marketing Ideas

Ken Konecki marketing , , ,

12 Ways To Market Your Website

May 17th, 2010
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As 2010 begins I want to wish my customers a Happy and prosperous New Year.   Many of you have asked me how to enhance your websites using marketing techniques and Search Engine Optimization (SEO) hoping to get a jump on what we all hope is a reviving of our economy.

The old adage, “Keeping up with the Jones’” is nearly impossible in today’s digital world.  There is always a new technology, new look, or a new method to network.  However, to be competitive you need to use what is most effective and popular at any given time.

Some web enhancement suggestions make us all “roll your eyes” and say “it is just a trend”, or “there will be something different soon.”   Well, you’re right.  Many of the concepts discussed below are hot today but might be obsolete in the future.  However, just like customers can come and go, we still find worth in each client and value what the relationship adds to our business.  The key in today’s digital media is to be fluid and able to adapt rapidly.

So, keep and open mind as you review the latest in web enhancements and don’t stress I am here to help you make informed decisions.  I am only an email or phone call away.

  1. Twitter – Fastest and easiest way to get the word out about your business.
  2. Blog – If you like to talk about what you do… there is an audience to be tapped into with a blog.  There is nothing better than Wordpress.
  3. Share Widget – Want to have your users bookmark and share your site, use a widget.  Share This is my widget of choice.
  4. Give Aways – Provide free newsletters and make information available to your users so they will want to come back again and again.
  5. Linked In – “The” network for business professionals.
  6. YouTube – Make a video of what you do or what you know and then share it.
  7. Facebook – Not just for personal use.  Self promotion to paid advertising, Facebook is a great place to start your social networking.
  8. Yahoo! Directory - $300 dollars a year gets an actual human at Yahoo to review and submit your site.
  9. Advertising – Pay-per-click advertising continues to be the choice for those who need instant search engine results… but it is going to cost you.
  10. Inbound Links – Get your link on other people’s websites.
  11. Directory Listings – Make sure your site is on DMOZ, Yahoo, Google, Bing and other search engines.
  12. Keyword modification – Experiment with the words you use in your text.  Use Google’s keyword tool to get started.

Great articles on SEO and Social Networking

The 10 Stages of Social Media Business Integration

Social Media and SEO: 5 Essential Steps to Success

Linked In Learning Center

Twitter – FAQ’s

Ken Konecki Uncategorized , , ,

New to Social Networking?

February 3rd, 2009
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New to Social Networking?

February 3rd, 2009

You have seen them all over the web, these cute little icons on the bottom of websites that tempt you to bookmark or share with others what you are looking at or reading.

What are those icons?

Should you click them?

Why are they getting so popular?

What are those things?

These icons are a social networking tool used to quickly link, share or bookmark the site you are viewing.

The hot new trend in the web world is social networking through media, blogs and bookmarking sites. Through the use of social networking, the web is rapidly changing.  More than ever, people can use these network sites to connect with friends and business partners or start new relationships.  Through social networking, one has the ability to connect to those who share the same interests or business needs. Just a few years ago, getting in touch with your peers and professional counterparts involved spending an enormous amount of time searching through unknown Internet forums and stabbing in the “cyber-dark”!

The popular MySpace helped morph the face of the Internet into a social arena. MySpace and Facebook helped popularize the concept of social networking by creating free software programs that could easily be managed by novice users.  Today, there are hundreds of social networking sites that cater to your individual needs.

Should you or shouldn’t you?

As a business owner myself, I understand the value of time.  Imagining what might not get accomplished due to time lost through casual conversation sends deep, anxious shivers down my spine.  As a result I have discovered the many benefits of using social networking as a way of actually gaining back time.

Here are a few reasons:

  1. Clients need to find you – The Internet is getting bigger, and your client’s choices are growing. Talking about who you are, what you do, and why you are the best, can be a method to introduce yourself to new clients who might not have ever found you.
  2. A little help from some friends – Once you get people to start linking to your website on Digg, Delicious, or Stumble Upon, your Internet presence can dramatically increase.
  3. Social networking is good for web traffic – The more your website is linked on other websites, the more people might click and visit your website, especially if you regularly have new content or a blog.
  4. It makes you smarter - Getting social with sites like Mixx, Stumble Upon, and Reddit, will enhance your knowledge base regarding what your industry is doing as well as your competition.  You can even join a network in Linked In that is tailored for your organization.
  5. It generates more revenue – Blogging, emailing, and posting with those who have the same interests at sites like Linked In, Naymz, Xing and even Twitter, will bring you more opportunities to network.  A blog is a great place to start.  You can start a blog easily, for free, with Wordpress or Blogger. For a more customized look with your own domain name, you can have your friendly website designer work it into your organization’s website.
  6. Social networking builds relationships – With a little effort, you will be surprised at how quickly you can create relationships with people who you might not have met otherwise.  Social networking will help strengthen and maintain your current business relationships.

Why are they popular?

The easy answer to why social networking is popular is that it works! It works to increase your professional and personal network, increase your web traffic and revenue, and is just plain fun and entertaining. Most of all, it is easy to use. With a few exceptions, social networking is free and requires minimal computer knowledge to maintain.

Give social networking a try! My advice is you start small so as to not get overwhelmed. You might find that one social network is all you need. Here is a list of some popular social network sites .

Delicious, Facebook, Digg, Delicious, Mixx, Twitter, Flickr, Linked In, Yelp, Wordpress, Blogger

And, if you would not mind, share this blog with your friends by clicking the “Share This” icon on the bottom of this post!  :)

TigerDirect

Ken Konecki Web Management, Website Marketing , , , ,